When we refer to LinkedIn automation, we are talking about a software plugin that you add to your web browser. This plug records the search string you set up in Sales Navigator or Advanced Search, then tells your browser to auto-visit all of the profiles.
LinkedIn automation is a tactic that uses a Chrome browser extension to instruct your profile to automatically visit a large number of target profiles. What happens is that a small percentage of those people will see you visited and want to connect with you. Of course, some of those folks will want to sell you something, but the majority will be actual relevant target customers. Each invitation you get becomes a warm lead.
Ideally, the people who view your profile and ask you to connect would be a match to your ideal target customers. The beauty of this strategy is you do the initial search, so you are defining the population of people (hmmm...your ideal customer profile, perhaps?) who might visit you back and invite you to connect.
You can't just buy the browser plugin and start auto-visiting a ton of profiles and expect it to turn into new business.
Searches must match your ideal target customer profile or the invitations you get will be irrelevant. You need to determine which job titles, cities, keywords, etc. represent your best buyers, then concentrate searches on those. You also need to vary your searches each day or it will look repetitive. LinkedIn doesn't like repetitive behavior and you could get dinged for it. If your market is large enough as most are, then you shouldn't have any trouble finding enough target profiles to visit.
You need to get your profile found. You need to encourage potential customers and clients to connect with you and message you directly. This comes down to your profile and content. Without a strong profile and content, visitors won't see value in connecting with you and using automation won't get the results you're looking for.
A few other tactics are required to get your profile found and make it engaging to potential customers and clients. Without these in place, the critical step of a potential connection turning into a 1st-degree connection won't happen.
Engaging with Posts and Updates on LinkedIn is also important. The more your name and profile byline shows up in different channels, the more comfortable potential customers will feel when it comes time to reaching out. Commenting and sharing other people's content exchanges social points and leads to reciprocal sharing, meaning your content and value proposition will get spread around the massive LinkedIn community without you putting in any additional effort. This is effectively free advertising.
Keywords and skill endorsements are important on LinkedIn. Without these LinkedIn's search engine won't return your profile when a potential buyer is looking for your product or service.
What keywords do your prospects use to search for what you offer? Make sure those keywords appear multiple times in your profile.
Doing these activities will help LinkedIn automation work better overall, and create a self-reinforcing loop that grows your network and incoming sales leads steadily.
Infrequently turning LinkedIn automation on and off will help a little but it won't give you the continuous network growth and incoming connection requests you're looking for. Consistency and process will drive the growth of your first-degree network growth. Preparing your profile, publishing content and engaging with others a little bit per day will achieve big results for your sales pipeline.
It's very valuable to have a daily checklist to support you and keep yourself on track. A consistent process can be rewarding, knowing you're doing something that will maximize your investment in LinkedIn.
It's recommended with LinkedIn Automation that you run it in the background while you do your normal daily work. You can't use your account while it's running, so timing it in the early morning or late afternoon, or even weekends, is good. This creates a new inbound lead generation channel while you work on your normal outbound prospecting, meetings, RFIs, contracts, calls, and so forth.
LinkedIn automation is a tactic that uses a Chrome browser extension to instruct your profile to automatically visit a large number of target profiles. What happens is that a small percentage of those people will see you visited and want to connect with you. Of course, some of those folks will want to sell you something, but the majority will be actual relevant target customers. Each invitation you get becomes a warm lead.
Ideally, the people who view your profile and ask you to connect would be a match to your ideal target customers. The beauty of this strategy is you do the initial search, so you are defining the population of people (hmmm...your ideal customer profile, perhaps?) who might visit you back and invite you to connect.
You can't just buy the browser plugin and start auto-visiting a ton of profiles and expect it to turn into new business.
Searches must match your ideal target customer profile or the invitations you get will be irrelevant. You need to determine which job titles, cities, keywords, etc. represent your best buyers, then concentrate searches on those. You also need to vary your searches each day or it will look repetitive. LinkedIn doesn't like repetitive behavior and you could get dinged for it. If your market is large enough as most are, then you shouldn't have any trouble finding enough target profiles to visit.
You need to get your profile found. You need to encourage potential customers and clients to connect with you and message you directly. This comes down to your profile and content. Without a strong profile and content, visitors won't see value in connecting with you and using automation won't get the results you're looking for.
A few other tactics are required to get your profile found and make it engaging to potential customers and clients. Without these in place, the critical step of a potential connection turning into a 1st-degree connection won't happen.
Engaging with Posts and Updates on LinkedIn is also important. The more your name and profile byline shows up in different channels, the more comfortable potential customers will feel when it comes time to reaching out. Commenting and sharing other people's content exchanges social points and leads to reciprocal sharing, meaning your content and value proposition will get spread around the massive LinkedIn community without you putting in any additional effort. This is effectively free advertising.
Keywords and skill endorsements are important on LinkedIn. Without these LinkedIn's search engine won't return your profile when a potential buyer is looking for your product or service.
What keywords do your prospects use to search for what you offer? Make sure those keywords appear multiple times in your profile.
Doing these activities will help LinkedIn automation work better overall, and create a self-reinforcing loop that grows your network and incoming sales leads steadily.
Infrequently turning LinkedIn automation on and off will help a little but it won't give you the continuous network growth and incoming connection requests you're looking for. Consistency and process will drive the growth of your first-degree network growth. Preparing your profile, publishing content and engaging with others a little bit per day will achieve big results for your sales pipeline.
It's very valuable to have a daily checklist to support you and keep yourself on track. A consistent process can be rewarding, knowing you're doing something that will maximize your investment in LinkedIn.
It's recommended with LinkedIn Automation that you run it in the background while you do your normal daily work. You can't use your account while it's running, so timing it in the early morning or late afternoon, or even weekends, is good. This creates a new inbound lead generation channel while you work on your normal outbound prospecting, meetings, RFIs, contracts, calls, and so forth.
About the Author:
Using LinkedIn automation to attract more ideal target customers is a powerful approach to sales. Paired with this awesome LinkedIn Daily Sales Checklist to build a "magic" sales approach to sales.
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