To say that TikTok has become popular as of late would be something of an understatement. Just recently it's been reported that businesses may want to use it for marketing purposes. While it may have an impact on one's Long Island advertising success, it's easy to look at TikTok and be confused. What makes it stand out compared to other digital platforms? Here are some questions to ask that will provide you with the answers you're looking for.
"I haven't heard of TikTok; what is it?" TikTok is a mobile app that focuses on video sharing. The videos in question are short, and they're largely focused on music and comedy. If you've seen videos where users "sing" or "talk" along with music or skits, chances are that they came from TikTok. Despite the app's focus on entertainment, it may be utilized by businesses in the future. This is why such companies as fishbat are keeping an eye on this app's growth.
"Is lip syncing all there is to TikTok?" While this seems to be the main type of content on TikTok, it's far from the only one. It's not uncommon for videos featuring feats of athleticism to be shared through the platform. If you're a gymnast, personal trainer, or what have you, perhaps there is an audience for you to find on TikTok. In other words, this platform is more versatile than it's given credit for, which makes it that much more of a viable platform if it continues to grow.
"What is known about TikTok from a demographic standpoint?" There are numerous details associated with TikTok's general demographic. It largely focuses on users in their early to mid-20s. It's also female-dominated, with approximately 66 percent of its user base being comprised of women. Additionally, it's used on a global level, though China and the United States are the leading nations in this regard. Keep these details in mind if you're planning on leveraging TikTok for business purposes.
These are just a few details worth sharing about TikTok, but understand that it has potential outside of its intended purpose. Users will continue to upload videos of themselves, no matter how embarrassing they might seem in hindsight, but the growth associated with this platform can't be ignored. TikTok may help businesses reach audiences that they wouldn't have been able to otherwise. Whether this level of growth can sustain itself, though, remains to be seen.
"I haven't heard of TikTok; what is it?" TikTok is a mobile app that focuses on video sharing. The videos in question are short, and they're largely focused on music and comedy. If you've seen videos where users "sing" or "talk" along with music or skits, chances are that they came from TikTok. Despite the app's focus on entertainment, it may be utilized by businesses in the future. This is why such companies as fishbat are keeping an eye on this app's growth.
"Is lip syncing all there is to TikTok?" While this seems to be the main type of content on TikTok, it's far from the only one. It's not uncommon for videos featuring feats of athleticism to be shared through the platform. If you're a gymnast, personal trainer, or what have you, perhaps there is an audience for you to find on TikTok. In other words, this platform is more versatile than it's given credit for, which makes it that much more of a viable platform if it continues to grow.
"What is known about TikTok from a demographic standpoint?" There are numerous details associated with TikTok's general demographic. It largely focuses on users in their early to mid-20s. It's also female-dominated, with approximately 66 percent of its user base being comprised of women. Additionally, it's used on a global level, though China and the United States are the leading nations in this regard. Keep these details in mind if you're planning on leveraging TikTok for business purposes.
These are just a few details worth sharing about TikTok, but understand that it has potential outside of its intended purpose. Users will continue to upload videos of themselves, no matter how embarrassing they might seem in hindsight, but the growth associated with this platform can't be ignored. TikTok may help businesses reach audiences that they wouldn't have been able to otherwise. Whether this level of growth can sustain itself, though, remains to be seen.
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