Why Use Mobile Billboard Truck

By Christine Rogers


A company has a weapon to boost product marketability and sales. This is marketing strategies where the aim is to have customers know their latest product offerings. Product launches, celebrity endorsements, and advertisements are some of those strategies. They can do outdoor roaming advertisements by making use of mobile billboard truck.

For many years, truck billboards have been the first and still commonly used mobile advertisement today. Due to its box shape, the company can place their print ads on all its three sides. It is also a very convenient method of strategic marketing. It can run all day in any streets of the megacities and metropolis areas.

Other features can be added to the trucks as well. The company may place LED lights that will take effect during nighttime. They may also put its sides with LED screens that play the product video ads. They may also rig up some sound systems to play the company song or strum along with the video.

They can also add showrooms to the truck. They can replace the steel walls to thick and durable safety glass panels. This way, viewers from the streets can see their marketing stage inside. Here, actors and stage props may be placed to enhance the pleasantness of the product to them.

Creativity and innovation is needed to create a marketable story board for the showroom. Here, the marketing team can share ideas and opinions on what is the best story to tell customers. They will create a mini stage play in there. This method can capture the interest of the audience. As a result, product marketability, customers, and sales increase.

Having these trucks will increase the places and areas covered. Curious viewers will want to take a closer look on it and its displays due to its attention grabbing size. As a result, they will gain a diverse number of customers. Not only that, they will save much cost per mille as this is offered in affordable prices.

Disadvantages are inherently associated here. One such disadvantage is the trucks can only be rented for shorter periods. That is, of course, the contract stated otherwise. Set up costs are more expensive despite being cheaper as a whole. To lower this cost, it is highly recommended for the company to rent the trucks per month.

If the company does not like to hire mobile companies, they are welcome to create their own. That way, operational expenses are kept within the company. It is costly at the start but it will yield potential financial results later once it has been on the road. They can reach high market demand areas more flexibly than being limited to what is on the contract with the mobile companies.

As a start, the marketing team has to pass to the upper management a feasible and visible design. It should gain the attention of the audience immediately upon first glance. It should also not be too much but powerful in a simple way. Concise and clear information has to be given here to make audience remember the details well. The accompanying image also needs to create a huge impact when seen. Having too many images can lead to an opposite effect and can overwhelm them.




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