These days, there are many ways to drive sales. Right now, companies of all sizes are navigating their way around digital marketing techniques and social media profiles. While this may be the tool to increase sales or improve engagement, those with a brick and mortar operation need to consider the basics. For instance, name tags for employees are best when it comes to positive customer interaction.
It is just like when a person calls a business and the greeting only has the company or department name. The caller should not have to ask who they are speaking with, which can be a waste of time. Giving a personal identification gives visitors and prospects a welcome that says they are ready to do business, even if it does not result in an immediate sale.
Although assessments by outside companies normally come from headquarters, it is one good reason for management to enforce this rule at all times. These assessment agents, also known as mystery shoppers, are required to look at several details within a hospitality or retail operation. One of the main things they will note is whether an employee was wearing a badge or name tag while on the job.
Although this may seem extreme, customer retention is a very detailed process and managers are always looking for ways to up the ante. Instead of frills made to get attention, more focus is placed on how to create a better buying experience. When a staff member is easy to identify, it makes it easier for the company to market their services if no sale takes place right away.
While some operations may put a lot of thought into their social media profile, they may overlook marketing fundamentals. Employees without an identification badge or tag may be missing out on accolades given by happy customers on review sites. Although posters on these types of sites will give a physical description of a tagless employee that gave bad service, those nameless individuals that go above and beyond rarely get a mention.
Unlike mystery shoppers, customers who visit a business have few posting guidelines. Contractors working for a marketing research company can only state the facts and not personal guesses or views. While most moderators will not allow anything that is defamatory, overly speculative, or profane to be viewed, personal opinions are always welcomed.
Even if inspections are done within a company, it helps to know names at all times. One thing that has changed greatly in recent are immigrants who may have a lengthy or hard to pronounce the first name. Giving them a badge with a shortened version or nickname makes communication easier for all who may come in contact with the individual.
Identification badges are also great to have for those who work outside events that represent an organization. Most people tend to think that presenting a business card with their elevator pitch is sufficient for the initial contact. However, wearing a name badge is more likely to draw in a prospect so a dialogue can begin.
It is just like when a person calls a business and the greeting only has the company or department name. The caller should not have to ask who they are speaking with, which can be a waste of time. Giving a personal identification gives visitors and prospects a welcome that says they are ready to do business, even if it does not result in an immediate sale.
Although assessments by outside companies normally come from headquarters, it is one good reason for management to enforce this rule at all times. These assessment agents, also known as mystery shoppers, are required to look at several details within a hospitality or retail operation. One of the main things they will note is whether an employee was wearing a badge or name tag while on the job.
Although this may seem extreme, customer retention is a very detailed process and managers are always looking for ways to up the ante. Instead of frills made to get attention, more focus is placed on how to create a better buying experience. When a staff member is easy to identify, it makes it easier for the company to market their services if no sale takes place right away.
While some operations may put a lot of thought into their social media profile, they may overlook marketing fundamentals. Employees without an identification badge or tag may be missing out on accolades given by happy customers on review sites. Although posters on these types of sites will give a physical description of a tagless employee that gave bad service, those nameless individuals that go above and beyond rarely get a mention.
Unlike mystery shoppers, customers who visit a business have few posting guidelines. Contractors working for a marketing research company can only state the facts and not personal guesses or views. While most moderators will not allow anything that is defamatory, overly speculative, or profane to be viewed, personal opinions are always welcomed.
Even if inspections are done within a company, it helps to know names at all times. One thing that has changed greatly in recent are immigrants who may have a lengthy or hard to pronounce the first name. Giving them a badge with a shortened version or nickname makes communication easier for all who may come in contact with the individual.
Identification badges are also great to have for those who work outside events that represent an organization. Most people tend to think that presenting a business card with their elevator pitch is sufficient for the initial contact. However, wearing a name badge is more likely to draw in a prospect so a dialogue can begin.
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