If you're a business owner, your website should be easy to use. Not only should navigation be a breeze for the average user, but it's equally important for information to be accessible. For reasons such as these, FAQ pages matter. The details that they have to provide is invaluable, not only for educational purposes but the sake of Long Island SEO. Here are a few do's and don'ts that will help you develop your website's own FAQ section.
One of the essential "do's" of FAQ page development involves the utilization of images and text alike. Reputable agencies such as fishbat.com will agree, as users may have to piece certain pictures together in their minds. Text alone may not allow them to do so, which is where high-quality images come into play. Provided they're relevant to the content at hand, you will see that the images in question make a considerable difference.
Another rule to follow, when it comes to developing FAQ pages, is to ensure that the most important questions are listed first. From there, questions should be listed in descending importance. After all, you should want your users to spend as little time on your FAQ page as possible. When they find the information that they're looking for in quick fashion, their experience on your site becomes that much more positive.
There are a few things to avoid in the FAQ page creation process, though, starting with an overreliance on keywords. To say that keyword stuffing is problematic to SEO would be an understatement, as it can hurt your rankings in the long term. Relevant terms should be included in your content, but only in spots where they appear to be natural. Furthermore, you don't want them to take up the bulk of your FAQ page real estate. Rich, user-focused content should be the priority.
Finally, keep complicated language to a minimum. While you don't want your FAQ page to be overly simplistic, it's very easy to use industry jargon, which your target audience may not be familiar with. General wording will suffice. In fact, this will make your FAQ page easier to follow, meaning that your audience will be able to find the information they need, increasing the likelihood of them doing business with you in the future.
One of the essential "do's" of FAQ page development involves the utilization of images and text alike. Reputable agencies such as fishbat.com will agree, as users may have to piece certain pictures together in their minds. Text alone may not allow them to do so, which is where high-quality images come into play. Provided they're relevant to the content at hand, you will see that the images in question make a considerable difference.
Another rule to follow, when it comes to developing FAQ pages, is to ensure that the most important questions are listed first. From there, questions should be listed in descending importance. After all, you should want your users to spend as little time on your FAQ page as possible. When they find the information that they're looking for in quick fashion, their experience on your site becomes that much more positive.
There are a few things to avoid in the FAQ page creation process, though, starting with an overreliance on keywords. To say that keyword stuffing is problematic to SEO would be an understatement, as it can hurt your rankings in the long term. Relevant terms should be included in your content, but only in spots where they appear to be natural. Furthermore, you don't want them to take up the bulk of your FAQ page real estate. Rich, user-focused content should be the priority.
Finally, keep complicated language to a minimum. While you don't want your FAQ page to be overly simplistic, it's very easy to use industry jargon, which your target audience may not be familiar with. General wording will suffice. In fact, this will make your FAQ page easier to follow, meaning that your audience will be able to find the information they need, increasing the likelihood of them doing business with you in the future.
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