Product promotion is necessary to gain a client base. Prospective customers do not become fully-fledged clients without a little nudging. Direct promotion is very effective. One of the simplest ways is postcard marketing. A piece of aesthetically pleasing cardboard I sent to all potential customers through the post. It is flexible and does not demand too much capital.
The cards are sent through the mail to a prescribed mailing list. The list usually includes previous customers and others whose purchase history and other factors suggest a high likeliness of buying this product. The production and processing is pretty simple. A professional design is advised but not absolutely necessary. If the following guidelines are followed, one can achieve the same as a professionally designed piece.
The card should hold a promise of value. It can be anything like a discount or other type of incentive. This is the big idea behind the card. It should someone a reason to want to contact the company for more information. At the very least, it will remain ingrained in the mind. The next time that person sees that product at the supermarket they will remember and pick it or recommend it to someone. People like perquisites.
The headline s the thing the recipient will see first. It must capture the attention within five seconds Failure to this, the client will read no further. They will probably toss the piece of paper in the trash or use it to wrap chewed gum. The headline should be easy to read and interesting. Twitter insists on the use of 140 characters to convey a message. One should try to limit the number of characters in the same way. This should not be done at the expense of clarity of the message though.
One can include an image that helps communicate the message. In internet promotion, images increase the rate of conversion by seven times. In this mode, use of images enhances information retention. Three days after the engagement, 65% of the mailing list will still remember the information on the card where images where used. It is an effective method of intensifying the message.
There is a lot that one can say about their range of products. If one had it their way, they would introduce their products all at once. Take coca cola for example. The company has a wide range of products. However, a different advertising campaign is done for each product separately. Never will an ad feature both Dasani and Diet Coke. Promotional material should stick to one message.
These little cards are not mailed in envelopes. They arrive bare. The first thing a recipient will see is the message in bold letters. They will encounter the call to action without having to tear through an envelope.
This mode of promotion is quite inexpensive. One should try their best to use the best paper available. It should not arrive at the recipient in crumples. It should stand transportation hassle and bustle. The size should also allow enough space for only the necessary information. The words and image should be squeezed together.
The cards are sent through the mail to a prescribed mailing list. The list usually includes previous customers and others whose purchase history and other factors suggest a high likeliness of buying this product. The production and processing is pretty simple. A professional design is advised but not absolutely necessary. If the following guidelines are followed, one can achieve the same as a professionally designed piece.
The card should hold a promise of value. It can be anything like a discount or other type of incentive. This is the big idea behind the card. It should someone a reason to want to contact the company for more information. At the very least, it will remain ingrained in the mind. The next time that person sees that product at the supermarket they will remember and pick it or recommend it to someone. People like perquisites.
The headline s the thing the recipient will see first. It must capture the attention within five seconds Failure to this, the client will read no further. They will probably toss the piece of paper in the trash or use it to wrap chewed gum. The headline should be easy to read and interesting. Twitter insists on the use of 140 characters to convey a message. One should try to limit the number of characters in the same way. This should not be done at the expense of clarity of the message though.
One can include an image that helps communicate the message. In internet promotion, images increase the rate of conversion by seven times. In this mode, use of images enhances information retention. Three days after the engagement, 65% of the mailing list will still remember the information on the card where images where used. It is an effective method of intensifying the message.
There is a lot that one can say about their range of products. If one had it their way, they would introduce their products all at once. Take coca cola for example. The company has a wide range of products. However, a different advertising campaign is done for each product separately. Never will an ad feature both Dasani and Diet Coke. Promotional material should stick to one message.
These little cards are not mailed in envelopes. They arrive bare. The first thing a recipient will see is the message in bold letters. They will encounter the call to action without having to tear through an envelope.
This mode of promotion is quite inexpensive. One should try their best to use the best paper available. It should not arrive at the recipient in crumples. It should stand transportation hassle and bustle. The size should also allow enough space for only the necessary information. The words and image should be squeezed together.
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